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Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement
Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/from-accountability-to-incrementality-11580
B.V., E. (2018a, April 01). Research World (March-April 2018). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/research-world-march-april-2018-
Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising
Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising-8954
Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/reel-happiness-8587
Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/i-speak-therefore-i-am-
Bharadwaj and Agrawal (2014a, May 13). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business
Taylor, J. (2010a, October 21). A long engagement. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-long-engagement